Having Franchise Sales Stress?

A full pipeline of leads feels good. Abundance, options, having real irons on the fire allows you to be:

  • Selective
  • Not dependent
  • Relaxed

As a franchisor or supplier to the franchise industry, you know the market is crowded with new “disruptive” brands, solutions, and startups around every corner.

And it’s getting more crowded and competitive.

This is the real world for 99% of brands and vendors, even established ones. You need to market to grow, and that means lead generation.

Ideally you want it to:

1) be cost effective

2) reach your target audience

3) provide prospects ready and qualified to buy.

Maybe you’re still using stuff from College Marketing 101 that doesn’t really work anymore – mailing brochures, cold calling, buying ads in magazines, trade show booths.

Or the “new stuff” – Google Adwords and Facebook Ads.

Leads trickle in. Qualified and ready to buy? 99% are tire-kickers, but that’s the game right? You need to be resilient, keep going, and search for needles in the haystack.

But what if 100% of the prospects you marketed to were already in the franchise business? That would mean all your leads are already qualified. Click here to see how it’s done.

Now what if you could narrow even further – like auto, restaurants, or education. Target exactly the type of owners that buy your product/service.

This “ultra-targeted marketing” is the new gold standard. Less effort, more results, best ROI.

OK, but how?

The Answer: Email

Really?? Isn’t buying big B2B lists and sending e-blasts spammy and unprofessional?

It definitely can be, but if you do it right and have an unfair advantage…the ROI can be 10-100X, rivaled only by viral word-of-mouth.

What is this unfair advantage? 

1) In our niche: a scrubbed portfolio of verified franchise owners w/direct contact info.

2) Clean email addresses and LinkedIn profiles that give you instant access.

3) A method to make many introductions in a short amount of time

Here’s the other key that many miss…

4) You must TAILOR your introductory message to the individual prospect! It has to have some piece(s) of information that only someone “in the know” would know. It changes the game when it comes to open rates, engagement and responses.

Check out this 60 second video on how we use this system to instantly introduce you to 1000’s of franchise owners in this manner.

The result?

Your Inbox: full of qualified prospect responses the same day.

YouRelaxed

The proof? Our customers:

Chuck E Cheese: 39% email open rate, 5 appointments with qualified franchisees set in 1 week

Which Wich: 41% email open rate. 20 unit LOI signed in New Zealand from 1 campaign

Operation Falafel: 42% open rate, 7 appointments set in Netherlands.

We now want to help the franchise supplier community and domestic franchisors get the same or better results as our global franchisor customers. We have validated direct emails and LinkedIn URLs with a proprietary in-house prospecting system that makes the introductions for you.

Want to give it a try or learn more? Just click here.

Three Steps to 3X your Franchise Sales Pipeline

Franchise brands are always looking for creative new ways to reach potential franchisees and investors. Some of the prospect profiles include the “frustrated with having a boss”, the “converted mom & pop business owner” and the infamous “buying my kid a job” scenarios.

While all of these have merits, the best ROI comes from prospects who are existing franchisees of non-competing brands. Not only has another brand done the qualification work for you, but it makes the legal, training, and other processes go smoother because you’re already “talking the same language.”

Next question – how can one find these existing franchisees and market to them in a targeted and efficient manner? A suggested 3 Step process might look like this:

STEP 1

Get a big list of current franchisees from non-competing franchise brands in the geographical area you want to target.

STEP 2

Try to connect and message each of them individually on LinkedIn.

STEP 3

Obtain their email address and send a personalized message (not a generic blast) regarding your opportunity.

Here’s the Rub:

  • How do you find these targeted franchise owner lists for Step 1?
  • LinkedIn takes time – searching to narrow, and even if your invite is accepted (around 20-25% of cold invites are) you then have to follow up and message them afterwards to start dialogue.
  • Email addresses of franchisees are not widely available, and they typically don’t have the “corporate” brand domain email pattern (such as j.smith@brand.com)

That’s where we can help. Find Global Partners (FGP™) has a carefully curated database of over 60,000 franchise owners (over 30,000 in the US) in more than 100 countries. Over 70% of our database has verified emails, and 96% have LinkedIn profiles.

The best part, our FGP Sales Assistant™ program will do the prospecting work for you! You take a quick 6 question survey then choose your one of our email templates. Using FGP™ data, your email messages will be customized to each prospect and sent for you, while the replies come directly to your inbox.

By focusing on a highly targeted audience of proven and experienced franchisees combined with our in-house E-marketing platform, we hope to help you build your sales pipeline and exceed your 2018 franchise sales and growth goals.

Top 6 Ways to Maximize Franchise Lead Generation
Save time and money with a more strategic approach

99% of typical franchise leads will be a waste of your time. And since time is your most valuable asset, here a few tips to help flip the game in your favor:

1) It may seem obvious, but ONLY look where people with the capital required are hunting and open to new businesses. Just like with Amazon, people are now shopping at home for everything, including franchises. They’re using the internet more than ever to research brands, compare opportunities, and see what others have to say.

2) Make your brand’s capital and experience requirements extremely simple and straightforward for your prospects. This will maximize efficiency as you build your sales pipeline, knowing earlier in the process who can meet these key hurdles before investing time and resources.

3) Start with a pool of non-competing existing franchisees of other brands. Why? The qualification and much of the training has already been done for you. They often have infrastructure, a local customer base, and other key components already established that your brand can tap into.

4) Shorten and simplify your initial qualification form. Some things the form should NOT include: items requiring a calculator, account numbers, and more than 12 fields. If they pass the deal-breakers, give them a call right away.

5) Talk to multi-unit developers, area franchisees, or chain retail licensee owners. Finding and pitching these experienced investors and operators is worth your while. Not only is dealing with less franchisee customers appealing, but these folks lower entry risk into new markets and can help accelerate your growth.

6) If they haven’t visited your stores or experienced your brand firsthand, you’re not close to a deal. Regardless of how you find them, they need to have connected with your brand before things can really move forward. Put them in touch with your current franchisees, or host an open house. The sooner this can happen from your initial communication, the better.

The above tips should help you minimize resources and maximize efficiencies as you take your business to the next level.

Budgeting for 2018: Franchise Sales Methods with a Poor ROI
And Four Easy & Actionable Ways to Modernize Your Recruitment Program

To remain competitive in today’s dynamic franchise landscape and maintain the integrity of your brand, you need to attract top-tier franchisees.

The problem is that the way franchise prospects find your brand and decide to buy are rapidly changing. The tried-and-true franchise sales and marketing techniques are quickly falling out of favor. What used to generate results just may not cut it anymore

Read more